Welcome back to our blog series on corporate culture! In our last blog, we addressed some of the reasons why corporate culture makes a huge impact on your company’s overall success. Corporate culture and mindset might seem like the lesser of important things when it comes to generating leads and continuing to grow your company. However, research has continued to maintain that a positive corporate culture is crucial to experiencing high performance and overall achievement within your business.
Dialexis serves as one of the nation’s leading corporate training programs. With clients ranging from local businesses to Fortune 500 companies, the commonality between them all is the success they’ve experienced from working with our sales seminars. For cold call training, leadership programs, and so much more, Dialexis is here to help your business thrive. Learn more about some ways to improve corporate culture, and get in touch with our team to get the training your company deserves.
Encourage and model positivity.
Optimism and positivity might seem like the smallest, most subtle changes you can make to corporate culture, but they make one of the most powerful changes. Not only is positivity crucial for your health, but it makes such a difference in performance—and can be specifically related to a difference in sales. As an article by Forbes reported,
“[Martin Seligman] measured the degree to which insurance salespeople were optimistic or pessimistic in their work, including whether they attributed failed sales to personal deficits beyond their control or circumstances they could improve with effort. Optimistic salespeople sold 37% more policies than pessimists, who were twice as likely to leave the company during their first year of employment.”
Thirty-seven percent is a huge difference! This means that optimists sold at rates and outperformed their peers at a rate over a third higher than their pessimistic counterparts. In order to make this change in your workplace, you have to set the standard. Avoid phrasing things in the negative (such as using the word “don’t”), resist placing blame, encourage your coworkers and employees often, and treat everything as a learning experience. Employers are looked to as those who set the tone—if you’re complaining, calling out faults, and not expressing patience, you’re creating a mood that fosters negativity.
Create joy in the workplace.
We spend over a quarter of our week on the job or at the office (and that’s assuming we only work 40 hours). If a quarter of our time is spent nose to the grindstone with zero celebration, there will be such higher potential for burning out. There is so much to be said for simply laughing with your colleagues, and having time for fun.
Bring in an office game, encourage moderate breaks, get everyone together for lunch—do whatever makes sense in attempts to bring people together and to have some fun! Every employer knows what it can mean to lose an incredible worker, which is why you want to create a corporate climate that encourages fun (and as a result, keeps people coming back to work).
Build community amongst your coworkers.
The people we work with practically make our job what it is. Anyone who has worked with a stellar team knows how much of a difference this adds to corporate culture. Yet the importance of community supersedes even the importance of how this makes us feel. As Harvard Business Review reports, “The more love co-workers feel at work, the more engaged they are.” The article continues to explain, “It may not be surprising that those who perceive greater affection and caring from their colleagues perform better, but few managers focus on building an emotional culture. That’s a mistake.”
Again, as an employer, you know how important it is to keep great workers around. An article from CBS News explains how this can make a huge financial difference, stating that the average cost of replacing an employee is 20 percent of that person’s salary. You could spend some money hosting a kickball game and pizza, or you could spend thousands trying to replace an employee—the choice isn’t all that difficult.
Work with a corporate training program.
Whether you’re a new employer in a company or have been around the block, corporate culture can be challenging to uphold and maintain. There is no shame in that, rather, having the ability to admit that things are not where you’d like them to be shows incredible courage and gumption. Everyone needs help from time to time, and when this is the case, the best thing you can do is to work with the experts. Dialexis is a leading corporate training program, offering sales seminars, cold call training, and we can facilitate custom courses and workshops to help build culture. Our leadership workshops are committed to helping you learn everything you can to become the leader you desire to be. Take a step in the right direction and continue building corporate culture by signing up for our corporate training programs.
